All mattress stores advertise “Low price” mattresses. Then they start adding gimmicks to make people think they have something special.
One chain advertises “No deceptive advertising” which is funny to me because many things they do are somewhat deceptive and full of “Bull”. They advertise and indicate that they are a “Mom & Pop” store while they have over 12 locations in at least three different States. They do so because they believe that many people want to do business with a “Mom & Pop” type of store. Then, they advertise….. “Super low overhead / because we don’t spend much on advertising”. Meanwhile they spend plenty of money on online advertising. Then they top everything off by posting reviews they wrote themselves.
Because most people are impulse shoppers, this type of advertising works and I’m sure they sell plenty of mattresses. That’s because these days people are in a hurry and don’t want to get in more traffic and drive to another store to compare.
Charleston Bedding is a true Mom & Pop store. Our advertising budget is a few hundred dollars per month. (We depend on our customers to spread the word about us). We also cut out the middle men. At this store you are talking with the actual owner who gets his mattresses directly from the factory. Therefore we are able to offer the lowest prices in town and better quality.
It’s these types of gimmicks that makes us choose the slogan “Charleston most trusted mattress store”. We try to be as honest as possible and are able to offer the best product at the lowest prices.
UPDATE to this BLOG: The online mattress business is a brand new concept. Therefore the changes are occurring rapidly. At this point what I have seen with these online stores is an average mattress at best. When you compare our mattresses that cost less, you will find that our mattresses are much better quality.
Online advertisements for mattresses have popped up everywhere in the past few years. This type of sales / advertising is successful because of a few factors.
- People tend to buy a mattress a lot of times on impulse. They get up and decide that their mattress was not so comfortable last night and “hey, it’s seems like a good day to buy a mattress”
- People often buy a mattress based on online reviews. (Reviews work good when buying a refrigerator or lawnmower… So why not mattresses?)
- We are all busy these days and do not have time to get in the car and visit a few stores. (It’s much easier to just sit on the computer, do some research and buy)
Unfortunately buying a mattress is not the same as some other items. It’s a pretty big investment and unlike buying a new shirt, you will be wearing that new mattress 8 hours a day, 7 days a week for the next 3-10 years.
Another factor is: These online reviews are not reliable. They are often controlled by these new online mattress companies. I have seen brand new online mattress companies enter the market the first day with 5000 top rated reviews (that they wrote about themselves).
Almost all of these online mattress stores have one thing in common. They ship lighter weight mattresses to save money. (Our mattresses are much too heavy to ship). If you don’t believe me just come in and try to lift one. The only way to ship a heavy mattress is via common carrier truck line (which is much too expensive). So what do these new mattress stores do? (They reduce the weight). They usually ship by vacuuming the air out. This combined with low density foam allows it to work. (Our mattresses are heavy foam or filled with heavy steel and will not compress).
Online mattress stores can only describe what the mattress will feel like. (Hey, if you don’t like it, we’ll refund your money). That policy usually works because most people are usually replacing a terrible mattress so that any new mattress is an improvement.
A mattress store however is a much better option! They will have a showroom and display many different options, some of which are very similar with the same type of construction. Buying a mattress is like buying a new pair of shoes, some slight variances make a difference. (A few more inches of foam on top feels better so some people while less is better to others). It is much better to have options and get the right fit for you).
Price? (Mattress stores are generally going to beat online stores when it comes to price). It does not matter if you are getting the low price or the high price. When you compare retail to online the retail store will win out. These online stores are top heavy in advertising and shipping costs. They simply cannot compete with a store that gets a truckload of mattresses delivered all to the same place while cutting out some middle men.
The bottom line is that you will probably get a better mattress, sleep better and get a better quality mattress for less money at a local store that specializes in mattresses. It’s worth a few hours of your time to visit a couple of stores if it means that you will be getting better sleep and rest for many years to come.
What any student needs is a good night’s sleep. That means that you need good support. We have great supporting mattresses for as low as $250 in Queen size and $235 in Full Size.
If you don’t want to come into the store, I can quickly and easily ease your mind as to which mattress is right for you. Just call now: 843-568-4545
If you do come into the store then it only takes 5 minutes for me to explain the differences and find the right fit for you. You will leave feeling confident that you have purchased the correct mattress for you and at the right price.
So what are you waiting for? Let’s get you lined up for that new mattress so that you can focus on getting that college degree!
We not only have the finest quality mattresses you can buy, we have other things too.
3 different kinds of sheets (good, better and best)
Many different pillows (good, better and best) (We really have what is probably the very best pillow you can buy) period
Adjustable beds (Just like every we sell, these are the very best you can buy) (Leggett & Platt Adjustables)
Great sleep knowledge and information.
That makes us a place anyone in Charleston interested in better sleep should visit!
I was recently asked to contribute to an online magazine. The question posed was “how to sleep better”.
It is a pretty simple answer with regard to most people’s problems. That’s because most people buy the hot sleeping mattresses.
I know, I owned one for 7 years and slept terrible the entire time. Mainly because they sleep hot. (Your body heat is trapped and after 30 minutes, you are sweating and laying on 95 degrees of heat.
The best mattresses are Temper-pedic! They have figured out how to eliminate the heat problem. That’s why we offer them.
Pillows also make a big difference. That why we recommend BEDGEAR pillows.
Last year about 350,000 people had hip surgery in the U.S.A. It is my opinion that some of these could have been avoided simply by those people sleeping on a more supportive mattress.
Recently I was on vacation for a week. During that time I slept on a traditional design mattress made by one of the seven “S” brand names. As soon I laid on the mattress I knew I would have trouble. It was simply not supporting my body properly. All my weight seemed to go straight to my hip. (Forget even thinking about laying on my back as that would have completely ruined my vacation with my back going out). While on my side my upper body weight went down to my hip and the weight below my hip traveled up to the hip. The first night I tried putting a pillow under my hip but that was futile. I was miserable the whole week and my hip was starting to hurt during the daytime, which it never does otherwise. It was during that week that I really felt sorry for all the people who purchased this particular type of mattress. They would have spend over $1500 for this king size set. Therefore they would naturally think that it is not the mattress but their own aging or whatever.
When you lay on a mattress you want and need support. It does not have to feel like the floor but it does need to support your weight evenly. You should be able to lay on your back or side and feel your weight being evenly distributed. On your side you should feel your body weight along the side of your body and not just your hip. Then just choose the one that feels best. (Durability is important at this point and should be considered. It is at this point that you need to understand the construction of the mattress with regard to the type of foam, density of the foam, type of spring system and gauge of the steel). Otherwise you could purchase a mattress that initially feels supportive but due to low quality material quickly loses it’s integrity. This will usually be due to thin gauge steel coils or poor quality polyurethane foam.
How do you know that you are getting good construction and quality material? You will have to do some homework and comparison shopping. (If the salesperson does not know the construction of the their mattresses then you should keep moving).
I do not believe in non-supportive mattresses. Therefore I do not display or offer them. Everything here is supportive. Come try them out before you buy.
These days I often have people coming in to buy a foundation (box springs) because they just purchased a mattress online.
Online mattress purchasing is getting popular. Many people see an advertisement on Facebook or somewhere that peaks their interest. The more they read, the better it sounds. (These online retailers have some amazing marketing strategies in order to make people think that their mattress is the best).
When these people come in to pick up or purchase their box spring they look around and quickly realize that they might should have come here first.
The fact is that we can sell you a much better mattress and box and include the delivery for less than these online stores.
If it’s not too late for you, make a point to visit our showroom before you buy.
(Those online mattress stores paint a good picture). They all have a “try and if not satisfied return” policy. That works good with mattresses because any new mattress will be a great improvement on a current worn out mattress. Meanwhile these online mattresses are generally pretty light weight or low density polyurethane. They also don’t offer the option of getting any spring system. Most of them only sell foam core mattresses.
We can show you all types of mattresses and also explain the differences. In addition, most of our mattresses are too heavy to ship via UPS or FEDEX. Our mattresses are solid and will last much longer.
These low density online mattresses will have deep body impressions in no time. (Our latex mattresses will outlast them by 3 or 4 times over).
Come try ours out before you fall victim to advertising gimmicks.
After I wrote this blog the other day someone sent me some great info in the very popular new mattress brand Purple mattress. Click here to see the video: Click Here
The best way to purchase a mattress is by visiting a few mattress stores and trying them out.
Ask about mattress construction and where the mattress is made.
Some mattress stores sell mattresses made in China. These types of mattresses should be avoided due to questionable material.
Poly foam which is in mattresses is made from oil. (You do not want oils such as used motor oil in your mattress).
If the retailer does not readily answer questions or does not know, then try another mattress store.
Leggett & Platt was founded in 1883. They are the largest company in the entire mattress industry.
If you ever need a part for your adjustable bed, L&P will be there to help. Some of these new companies will likely be here and gone by then.
Here is information on Wikipedia regarding L&P: