People often ask me “how can you sell it for so much less”. It is pretty easy to understand how when you consider a few facts. The big retail store that you see advertising on TV, in newspapers, radio and everywhere else pays a lot for that. That advertising works on a large percentage of people. Aside from impulse buying I’m not sure exactly why that works but it does. Then, people see the big retail store on the big fancy street and for some reason don’t think about how much that cost. I guess they are impressed and think that this store must be making a lot of money and must have great product. Therefore this must be the place to buy a new mattress. Some people might think that this big store has some great buying power. Their cost of goods must be less because they purchase so much. I’m not sure why that works but here are the facts.
That big retail store has major overhead. They have to pay salespeople and managers along with people at the corporate level. Then they have to pay $20,000 every month on rent, utilities, etc. That means that they need to make thousands of dollars in profit every day just to get by.
That is why they try to make a profit from each mattress of $1,000 to $3,000. It is this huge profit that they need to make. This high overhead makes all the difference between them and me.
With regard to buying power. Unfortunately for them it does not exist. We are factory direct and keep our costs lower across the whole process. We won’t advertise. We have a modest location and retail space. Our corporate heads, managers, salespeople and employees are just one person.
This is how we are able to offer better quality mattresses at lower prices. For example: We are able to sell time of the line pocketed coil mattress (Quantum edge) for $650 and $775 in the queen set as compared to the big retail price of $3,999 for an inferior one.
If you search on Mattress Firm’s website under “Simmon’s Beautyrest” and look at their most expensive mattress. Click “details” You will see that theirs is the 850 coil count. They allege that it is the “Quantum Edge” however I’m not sure if this is true. The quantum edge does not have foam encasement. It has coils along the edge. (Run your hand along the side of the mattress. If you feel foam then it is not the quantum edge). The quantum edge is a 942 coil count and not 850). The Quantum Edge is the latest technology and that is the one we offer.
So when people ask me how we do it, it is not a simple answer. And….. it’s not just this particular mattress. All the different types of mattresses that we sell beat the competition in quality and price.
One thing is for sure. These big stores cannot compete. If you are looking for the best deal when it comes to buying a mattress we are the place to get it.
Some mattress stores sell low cost / low quality visco mattresses. These are generally imported from China. They are compressed and vacuum packed for easy shipping. Polyurethane foam is made from oil. It can be any type of oil such as corn, soy bean or petroleum.
If a foam mattress has a very strong odor, chances are you are looking at questionable quality. Usually this smell does not completely ever go away. (I have had customers tell me nightmares how when they came home the first thing they smelled when opening the front door was their stinky mattress).
Our better quality mattresses all contain “biodegradable high density soy based foam. This is soy bean foam and is considered to be some of the finest foam available.
Don’t make the mistake of buying these low cost, low quality mattresses which are made in china. They may look pretty on the outside however don’t let appearance influence you. Give it the smell test!
Almost everyone is confused when it comes to buying a new mattress. Your time is limited and on top of that the mattress industry uses that to their advantage. The big brand names spends millions everyday to make it seem confusing which tends to produce a multitude of misinformed impulse buyers. Then when you walk into the big mattress showroom they simply say “lay down and see which one works for you”. You see all the high prices, pretty mattress covers and different types of mattress. At which point your head is spinning by design.
I have tried to put together a few quick and informative blogs to help educate you and help you become beducated.
Waterbed: These are not used much any more mainly because of potential hazards. First of all they have strong potential to grow dangerous algae. If punctured this algae could cause a health risk. Also, a kingsize waterbed weighs as much as 1600 lb. which some people (not knowing the danger) will place on a floor not designed for that type of heavy weight. Waterbeds are still available and at Charleston Bedding we offer them however we do not display them.
Spring Mattress: The first patent for a spring bed was in 1871. In 1883 Leggett & Platt started producing springs for mattresses. They are still the major producer of spring mattresses to this day. L&P manufacturers close to 90% of all the springs that go into mattresses in the U.S.A. including all of the Advent International brands (Sealy, Serta, Simmons, Stern & Foster). They also produce almost all of the springs for the other 500 brands of mattresses. Leggett & Platt offer approximately 20 different spring mattress systems for the entire industry. These different systems vary by spring design, steel gauge and amount of steel that goes into the mattress system. Some of the different spring systems can be found here: Click Here For more information regarding which spring system is best for you read our blog (Which spring system is best?)
Foam Mattress: If a mattress does not have any steel in it, the chances are that it is a “Polyurethane” foam mattress. (Polyurethane was invented in 1937 by a German scientist to replace expensive rubber. It is relatively inexpensive to manufacture and to put it simply, made from any type of oil.) Poly Foam is used in the $5 pillow, $100 mattress, $999 mattress, $7,000 Tempurpedic mattress or anything in between. With regard to the different types of foam mattresses (basic foam, gel, visco) this is what you should know. Poly Foam is made with oil, there are varying qualities of foam from petroleum, safflower, corn, soy bean or any types of oil. There are also different densities when it comes to mattresses, in general terms while discussing mattress density usually from the cheap 1 lb. to visco’s 7 lb. Some people mentally relate density to the firmness of foams, and that relationship is totally incorrect. Foams with an extremely wide range of hardness can be made at an extremely wide range of densities. For further information regarding the different types of foam mattresses read our blog here:
Latex Mattresses: Unlike polyurethane, latex is a natural product although can be a combination of synthetic and rubber. Rubber trees are the chief source of natural latex. Just as with polyurethane, latex is offered in varying degrees of quality. A mattress shopper seeking the best should look for Natural latex. There are two types of latex when it comes to mattresses (dunlop and talalay). Dunlop is firmer while talalay goes through an extra freeze dried type of process which adds tiny air bubbles making it feel softer. Latex mattresses have been around for about 50 years. Latex is much more durable than polyurethane. There are people sleeping on 50 year latex mattresses to this day. Here is a video about that: Click Here Polyurethane as it gets denser has the characteristic of trapping body heat. Gel foam helps however latex sleeps much cooler than any polyurethane. Therefore in conclusion latex is superior to polyurethane in every way. (Some people have allergies to latex however that is in regard to rubbers gloves, etc. There has never been a case of anyone being allergic to latex mattresses that I can find).
So there you have it! When you eliminate water beds, there are really only 3 types of mattress. (spring, foam and latex). Of course there are a multitude of combinations of these 4 however I hope this blog helps you with the basics. As always you can come by my store and in 5-10 minutes get up to speed on what to look for in a new mattress and what best fits you.
I just got back from an out of town trip. I finally stayed at the Peabody hotel in Memphis. It’s an old hotel but that is part of the reason you stay there. They have updated everything including the mattresses. The mattress that they have chosen is the 460 Verticoil system. That is probably the biggest selling system currently and has been for at least the past 10 years. It is the most popular not because of how good it is but more to the fact of that it does not cost much to build. A mattress manufacturer can purchase the 460 verticoil spring system at a low cost and add lots of cheap polyurethane foam on top and on the edges “foam encased”. This makes it feel luxurious to the uneducated or naive mattress shopper. It has very little shake or movement. This system offers the “continuance” thin gauge spring as compared to the 416 Bonnell which offers 5 turned thick gauge springs. Since these mattresses contain very little steel, they sell at a high price and makes lots of profit. The Peabody hotel did not want to pay the extra that the pocketed coil system cost and wanted a traditional feeling mattress. They did not want a mattress that has motion, therefore they chose the 460 verticoil system.
There is not much information available to the consumer. (Leggett & Platt makes virtually all the springs for all mattresses and does not sell to consumers, they sell to manufacturers). Here is the information they provide: http://www.lpeurope.com/superlastic.asp
It is our opinion that the thicker bonnell spring is better than the thinner continuous spring. We base that on many factors such as this common sense analogy that you are reading.
My experience with that mattress during my 3 nights stay was terrible. I am used to a supportive mattress. The 460 verticoil system definitely lacks support. I found that while laying on my side that all my body weight was concentrated on my hips and shoulders. I could not rotate to the back of those joints to get the pressure off because of the lack of support. There is no way to lay on your back for long because all of the weight is concentrated to the lower back. All I could think about was getting back home to my mattress. I was also thinking about all those millions of people that sleep on this terrible mattress for years and years. Many of them will no doubt have to have hip and shoulder surgery to repair the effects and problems that are caused by this mattress system.
When I got back home to my “very supportive” latex mattress last night I was so appreciative. My weight was evenly distributed. The side of my body was now carrying some of the weight instead of my joints. Thus the reason I have no shoulder of hip problem.
Almost every mattress store sells the 460 vericoil system. It tricks people into thinking it is luxurious. In my opinion it should only be sold if you weigh less than 120 lbs.
Don’t buy the 460 verticoil system! It is absolutely terrible!
Come in and let’s talk if you are confused about what to look for in a mattress. It is one of the most important decisions you will make.
Sometimes in order to help with mattress sales a company such as a national retail store or national brand of mattress will have a charity event. They advertise that if you buy a mattress during this special event a portion of the sale will go towards a certain charity.
Many times people will think “hey I need a mattress, why not help a great charity at the same time”?
Before you pay full retail for mattress to help a charity organization or event, stop and realize that you will be paying 4 or 10 times more for the same mattress that you could purchase at another store. It is probably better to donate directly to the charity and shop around for your new mattress and compare. After all, you will be spending 1/3 of every day laying on that mattress long after the charity event is over.
Purchasing a new mattress should not be combined with other things such as charities to distract you from making a logical and educated decision.
Choosing the right mattress is based on some personal preference however everyone needs a few things.
When shopping for a mattress you should always lay on the mattress on your back and then in the position that you normally sleep. Everyone needs “support and alignment”. You do not want the “hammock” effect. If you mid section is dipping then the mattress is not supportive enough for you. (The heavier you are, the more supportive mattress is required). A lightweight person can go with a nice fluffy softer mattress while the 300 pound person needs a beefier mattress. Everyone needs to avoid a “non-supportive” mattress.
Once you have established that the mattress is supporting your mid-section, then you can begin the personal preference comparisons.
Don’t for get to also consider the heat factor. Some mattresses will sleep hotter than others. You will sleep better when your body heat dissipates and is not trapped between you and your mattress.
Our Quantum Edge Pocketed Coil with Talalay Latex feels incredible! It is the very best of the best when it comes to mattresses. The price and quality is unsurpassed!
Go to “Mattress Firm’s” website and search for the “Simmons Beautyrest Black Hybrid”. You will see that the queen mattress set sells for $2,999. Click on “details” and see that theirs is the 850 coil count. Our is the 954 Coil count and is a better product. It is better in many ways. The 850 has a foam encased edge where the 952 has pocketed coil edge. (The 954 costs a mattress manufacturer more than the 850)
We have the Quantum Edge Pocketed coil queen mattress and box set with Gel Foam for only $650
Also notice that “Simmons Black” has “memory foam”. (ours is latex which is a much better product and costs much more than polyurethane memory foam). Our Queen mattress and box set is priced every day at ($999) You may as….How do we do it? My answer is (No, how do they do it?)
I recently had a lady come into my shop seeking a “low priced queen mattress”. When I asked what price range she was in she told me $300. As sometimes happens she was not concerned about laying on a mattress. She went by a few and pushed her hand into the mattress. I attempted to persuade her to lay on them. I was offering her information as to what to look for when purchasing a mattress. When I showed her my good quality 390 coil count mattress with steel reinforced edges mattress and box set priced at$275 which includes free delivery, she mentioned that it is not thick enough. (That mattress measures 8″). She quickly left and I realized that she is likely heading down the street to purchase a mattress from a nearby competitor.
This particular competitor has stacks of nice thick 14″ mattresses out in the parking lot on display for everyone to see. These mattresses do not have any steel or springs in them. They are low density, low quality polyurethane foam. I don’t believe you can really call them a mattress. They are more like big expensive pillows. They are priced at $299 for a queen set. I personally would not put mattresses outside on display and then sell them as new. (I have seen them do this in 100 degree weather). I’m sure those mattresses were in terrible condition due to heat and the Sun by the time they reached the buyer’s home.
Had this lady understood what I was trying to tell her she would have been happier with her purchase and investment. What she ended up buying is a mattress that is mostly filled with air. Had she simply laid on theirs and then laid on ours to compare, she would have felt much more support on my $275 mattress set as compared to their $300 mattress set. Our $275 set is 13.5 gauge steel coils and will last the average 160 lb. person about 5 to 7 years. The one she purchased would not be good for sleeping on day one.
I also would like to add that her best option would have been to spend $400 for our top of the line heavy duty 10″ 13 gauge spring plush mattress. It would likely lasts a good 8 years and give the support that is needed.
This lady will have to buy another mattress in a very short time. She will likely pay another $300 for another cheap mattress. At that point she could have purchased a really great heavy duty double sided mattress and box set for $550 which would have lasted her 10 or more years.
It is frustrating to see people being taken advantage of and investing in a mattress based on how it looks rather than how it sleeps.
Don’t buy a mattress based on the looks
Don’t buy a mattress without laying on a few and comparing
Don’t buy cheap polyurethane foam
Do come by and let me educate you on mattress construction and some things you should know before purchasing