Recently I have started to see people come in or call regarding the Saatva Mattress. From talking with these people and checking out this company I now have a pretty clear picture. This new company is doing a very heavy online marketing campaign. They are catching people’s attention and then they are saying the right things. They are doing such a good job that it is taking some effort just to bring people back to reality.
What this new Saatva Mattress company is doing is putting websites out there showing great reviews. The information on these mattresses make you think they have some new and better mattress invention.
The fact is this: They are using the Leggett & Platt Pocketed coil 850 spring system. They then take polyurethane foam and place it on top. They have a few different density levels of poly that they use. They ship these to you at a good price. The most enticing thing they offer is a 90 day trial period. You can ship it back to them for $99 along with a 15 year warranty. (Both of which sound pretty good). When you combine the great reviews, how can you go wrong?
The answer is: You can’t (They have pretty good product. The 850 pocketed coil system is good and their poly foam foam is also good).
The only thing is: We beat them across the board. We use the 950 pocketed coil system (also made by Leggett & Platt). The 950 system (according to the manufacturer is better). L&P claims that it allows more support on the edge and a longer lasting mattress. (The 950 also costs more because it has more steel).
Where these guys sell 3 different models (We have 5 on the showroom floor) We not only show the same polyurethane padding that they have, we also show 2 different latex models). (You can buy our latex version for less money then their poly version).
They have 15 year warranty. (their warranty offers 3 years and is then prorated. Ours is 5 years before we prorate and then 10 years. (But don’t worry so much about the fact that our warranty is 10 years and theirs is 15. Our mattress will lasts longer because it’s a better quality mattress. (Their mattress is prorated over 15 years. That means that in 10 years they would give you a few dollars towards another mattress at best. That way they get to sell you another mattress). This mattress is designed to only last about 10 years so their 15 year warranty is somewhat bogus.
Their king set is $1600 (Ours is $1,000)
Their Queen set is $1248 (Ours are $775)
Their Frames costs $99 – $120 (Ours are $40- $50)
You can come and try our mattresses out.
A few other things: (Our mattresses are not getting abused in a delivery truck) (Unlike a delivery service, we work with you on delivery time that is convenient to you).
In other words……….. There is no such thing as a magic new mattress. All 500 mattress manufacturers get their components from the same few place. The best way to buy a mattress is buy from a manufacturer that cares and takes the time to purchase the best components. That is what we do.
Everyday someone calls me and ask the same question. “What is your cheapest mattress”?
(These people are trying to shop for a mattress over the phone. They think that if it is called a “mattress” it is a mattress. They believe that all mattresses are the same. Whoever gives them the lowest price is going to get their business). They will then go into that mattress store and ultimately pay more than the price quoted over the phone and at the same time likely not get their best mattress deal.
One of my competitors is selling queen mattress and box sets for only $200. These don’t have any steel in them. (steel is expensive) They are just big pillows. They do not offer any support. Therefore these are not mattresses! However, some people will still buy them because they look like a mattress and the people selling them call them mattresses. These pillows are the very lowest construction cost possible. Even the polyurethane foam that they are made from is the cheap stuff. Most of the overhead in these is in the shipping and even that is low because these pillows don’t weigh much.
Many of my competitors sell “Corsicana” or “Hampton Rhodes” mattresses. These might not fall under the category of a real mattress either. The construction on these is so low that in a short time the support feature is a thing of the past, if it ever was there at all. The box springs are mostly cardboard.
At Charleston Bedding I do not sell anything but real mattresses. My low priced mattresses contain plenty of steel and offer great support along with good quality foam. When you compare our $250 queen set price to the $200 queen set down the street, ours are much better buy and will provide years of good sleep. The $200 pillows my competitor sells will not offer any support and therefore are not really defined as mattresses. I understand that many of these shoppers are simply trying to just get something to sleep on and the lowest price they can find. The problem is that these pillows do not really provide enough support in order to be able to sleep. That should be another element of the definition…. “If you can’t sleep on it, is it really a mattress?” or “If it looks like a mattress, is it really a mattress”?
There should be a law defining if what you are selling is really a mattress or just called a mattress!
Compare quality and price before you buy and get a real mattress!
The first problem with buying a mattress online is that you can’t try it out before you take it home. Most people when they come into my showroom don’t purchase the first one they try. I always encourage everyone to try at least 4 or 5 different models. That way you can really fine tune exactly what you like. (A mattress might sound good on paper and when describing however that does not equate to it working for everyone). Everyone has a different preference when it comes to which mattress they prefer).
Be aware that: Most of these online mattress companies post or pay for their own reviews. Also they will paint a pretty good picture of how great that mattress is.
I often do sell a mattress to a customer and deliver it sight unseen. When this happens I provide them with plenty of information about the mattress. This works when someone is getting a lower priced mattress. That means that the queen or full mattress and box set is priced below $500. (I know that our quality is the best they will find at these low prices). This does not usually work online however because people online are usually shopping for the better quality mattresses. That are those in the $500 to $1000 price range. (If a customer is in that higher price range I will insist on them coming to try them out. That is the only way to buy the right mattress).
One of the main problems that these online mattress companies face is shipping costs. That is one of the reasons they cannot compete with a discount mattress store like mine. Every week I receive a truckload of mattresses shipped directly from our manufacturer in Georgia. The fact that I can pay shipping for these all at the same time makes it economical. (The costs is spread evenly for every mattress). When an online company ships a mattress the first thing they have to do is make that mattress light enough for low costs shipping. It’s this light weight focus that takes away from the quality. You could not ship our mattresses because they are so solid, dense and heavy. It takes two people to move our better queen mattresses. (When you make a mattress light weight for shipping, you lose density which is what makes a good mattress.
Sure these mattresses are vacuum packed for easy shipping. That vacuum packing however causes even more loss of integrity. These online mattress shipping companies are taking low density polyurethane foam and compressing it for shipping. Meanwhile they are bragging on how great they are. Sure they have a guarantee that if you don’t like it they will take it back. Try shipping it back when it’s expanded and that time comes! A few of these companies will tell you to donate your mattress to charity and they will give you your money back. The problem with this is that unfortunately there are unscrupulous people who will get the mattress and get their money back while keeping the mattress. That is why most of that type of online mattress company does not stay in business long.
Then you have to factor in the fact that those companies just spent big dollars trying to gain your attention and get that sell. The only way they can pay for all that advertising is by adding it to the cost of your mattress.
Why take a chance when it comes to that most important decision? If you are lucky enough to live in the Charleston South Carolina area, your best option is to visit our showroom. When you compare our quality and prices, we can’t be beat!
Polyurethane has the characteristic of trapping body heat. The denser, the more heat it traps. Tempurpedic mattresses are very dense and as a result you sleep hot. Yes they have recently added a “gel” to their mix however they still sleep much hotter than latex.
Gel foam mattresses are also polyurethane. They add a gel to the mix which helps dissipate the heat however they still sleep much hotter than latex.
Latex is more durable than poly. Therefore it’s last much longer.
There are two kinds of latex. (Dunlop and Talalay) Dunlop is firmer than talalay.
The more you know about mattress construction, the more you want latex.
Latex: (Sleeps cooler / lasts longer / offers better support / is a natural product / is biodegradable
Is is more expensive to manufacture a latex mattress than polyurethane. Latex weighs more, therefore it is more expensive to ship latex.
We specialize in Latex and at the same time keep our prices low. Why would anyone spend $5,000 on a Tempurpedic mattress when they could own a latex for $1,000?
Come check our mattresses before you pay more for less!
Some people purchase a mattress without doing their homework. They make assumptions about mattresses and mattress stores based on advertising and don’t look at the important factor: (mattress construction).
I like to think that our customers are smart shoppers. Our customers are usually ones who will take the time to learn a little about their options and understand the difference between low cost construction vs. good quality.
That’s why over the years I have worked at providing educational material on this website.
Some mattress stores will focus on low price and are not concerned about quality. They know that the customer will not know the difference. (For example: we do not sell “Corsicana” / “Hampton & Rhodes” mattresses. In my opinion, if a store does sell those lower quality mattresses, they are not concerned about quality but low price only). How can you believe that a store has any integrity if they will sell low costs / quality material just to be able to offer a low price?
At Charleston Bedding we try our best to provide the best available quality the industry has to offer. The average consumer will not realize or know the difference without doing some research or at least coming into the store and letting me explain the differences in quality. Other mattress do not take the time or often will not even know mattress construction. Whenever someone comes into my store and gets my 5-10 minute lesson, they can then walk into any mattress store feeling confident that they know what to look for in a quality mattress.
That’s why it is a great idea to take the time to visit this mattress store when you are deciding on a new mattress!
When it comes to “Price and Quality”, we cannot be beat in this town!
Pocket coil mattresses have been around for long time. If a mattress has any steel or springs in it Leggett & Platt probably manufactures it. They make almost all the spring and steel for bedding in the USA. So when you see one of the name brands advertising how great their mattress is remember…… it’s not only the 5 brand names who have them but also the other 400 plus mattress makers in the USA.
The pocketed coil was introduced back when Tempurpedic came out with the wine glass commercial and “no shake” mattress. L&P came up with a way to make a coil mattress with little to no movement. For 15 years they offered the 750 coil count for the low priced mattress and the 850 for the higher quality. There is a cloth pocket or sock over each coil which helps eliminate motion. In October 2014 they introduced the “quantum edge” pocketed coil series. This system offer 950 coils. The 750 and 850 coil count mattresses have “foam encasement” (polyurethane foam along the edges with the coils dropped in the middle). The new 950 quantum edge pocketed coil system adds an additional row of coils along the edges and without the foam edge. L&P claims that this extra coil along the perimeter helps avoid “roll off” on the edge along with extra edge support.
(Steel costs more than poly foam) (The more foam a manufacturer puts in a mattress and the less steel, the more profit)
These new 950 coil count mattresses feel amazing. They offer a very high luxury feel along with great comfort and support. The manufacturer then decides what type of foam that will be placed on a particular mattress whether it be poly (gel) or latex.
We show 3 different versions of the 950 coil count in our showroom. We don’t offer the 750 or 850. Why would we when we our goal is to offer the very best quality?
Our prices start at $650 for a queen set and up to $1050 for the very finest latex queen set. (That’s a crazy low price when you consider that most mattress stores sell the 850 coil count for $2,000 – $4,000).
Come in and try ours before you buy! If you live somewhere other than Charleston South Carolina, make sure you find out which system you are purchasing. Email or call me with any questions or comments.
People often ask me “how can you sell it for so much less”. It is pretty easy to understand how when you consider a few facts. The big retail store that you see advertising on TV, in newspapers, radio and everywhere else pays a lot for that. That advertising works on a large percentage of people. Aside from impulse buying I’m not sure exactly why that works but it does. Then, people see the big retail store on the big fancy street and for some reason don’t think about how much that cost. I guess they are impressed and think that this store must be making a lot of money and must have great product. Therefore this must be the place to buy a new mattress. Some people might think that this big store has some great buying power. Their cost of goods must be less because they purchase so much. I’m not sure why that works but here are the facts.
That big retail store has major overhead. They have to pay salespeople and managers along with people at the corporate level. Then they have to pay $20,000 every month on rent, utilities, etc. That means that they need to make thousands of dollars in profit every day just to get by.
That is why they try to make a profit from each mattress of $1,000 to $3,000. It is this huge profit that they need to make. This high overhead makes all the difference between them and me.
With regard to buying power. Unfortunately for them it does not exist. We are factory direct and keep our costs lower across the whole process. We won’t advertise. We have a modest location and retail space. Our corporate heads, managers, salespeople and employees are just one person.
This is how we are able to offer better quality mattresses at lower prices. For example: We are able to sell time of the line pocketed coil mattress (Quantum edge) for $650 and $775 in the queen set as compared to the big retail price of $3,999 for an inferior one.
If you search on Mattress Firm’s website under “Simmon’s Beautyrest” and look at their most expensive mattress. Click “details” You will see that theirs is the 850 coil count. They allege that it is the “Quantum Edge” however I’m not sure if this is true. The quantum edge does not have foam encasement. It has coils along the edge. (Run your hand along the side of the mattress. If you feel foam then it is not the quantum edge). The quantum edge is a 942 coil count and not 850). The Quantum Edge is the latest technology and that is the one we offer.
So when people ask me how we do it, it is not a simple answer. And….. it’s not just this particular mattress. All the different types of mattresses that we sell beat the competition in quality and price.
One thing is for sure. These big stores cannot compete. If you are looking for the best deal when it comes to buying a mattress we are the place to get it.